Google Will Reportedly Ban Political Ads Before Election In Canada

After Canada set up strict rules concerning the transparency, the tech giant Google has decided to ban political ads on its own platform before the election in the nation officially takes place nearly eight months later.

In December 2018, Canada passed the Bill C-76 saying that online platforms would have to register all of the indirectly or directly published advertisements in relation to politics and parties or partisans.

Any violator under any different form will be punished or even imprisoned. In the framework of Bill C-76, the transparency regulations of advertisements are expected to take effects from June 30, 2019.

The federal election in the nation will take place in October of this year.

Accordingly, the tech giant plans to change some of its ad systems and policies to prevent advertisers from offering ads that may violate the definitions of Bill C-76.

In addition, YouTube, as well as many other services provided by Google, will keep operating as normal at the time the campaign is happening. These services include platforms and advanced search results.

The huge tech company first revealed the Bill in November 2018. It also said that the requirements mentioned in Bill C-76 were too strict, and therefore, online platforms would have a lot of difficulties in complying with.

In 2016, Google occupied 48 percent of the advertisement total on the Internet in Canada while Facebook held only 24 percent.

The Globe and Mail was the first one to offer the report.