Chrome's Heavy Ad Blocker To Handle Ads Slowing Down Browsers

Maya Bhagat - Jul 09, 2019


Chrome's Heavy Ad Blocker To Handle Ads Slowing Down Browsers

Google is now working to develop an automatic heavy ad blocker for Chrome so that the browser can block the ads tending to reduce our browsers speed.

Essentially, ads are known to sponsor the Internet; however, they sometimes can make a bad effect on the experience the web offers. Google is now working to develop an automatic heavy ad blocker for Chrome so that the browser can block the ads tending to reduce our browsers speed.

Chrome-ad-blocker
The company is now working to develop an automatic heavy ad blocker for Chrome.

The company has been working on ad blocking in the past few years. Google, most recently, faced lots of difficulties caused by changes relating to how Chrome extensions to block ads would work. However, before that, Chrome was provided with a built-in ad blocker in order to exclusively manage ads which are considered unsuitable with the Better Ads Standards.

According to a Chromium commit which is work-in-progress, a future release of Google Chrome will block ads that consume too much CPU or network, or “heavy ads” ( as called by Google). The commit shares some specifics:

Capture

However, these numbers are noted to be easy to change whenever.

While Chrome handles the ads on the whole page with its current ad blocker, the new one for “heavy ads” only eliminates the ad with problems. After it replaces heavy ads, a notice is displayed on the left of the page to inform the removal. Also, a button named “Details” allows users to get more information.

Google-Chrome
Google hasn't yet revealed much about heavy ad blocker of Chrome.

In addition to the information mentioned above, Google hasn't yet revealed much about heavy ad blocker of Chrome, including its launch time. Because the work has just begun, it must take some months for Google to officially launch the blocker. Nonetheless, the company may also cancel the project before its release, as it has done with the previous ones in Chromium source.

It is difficult for Google to manage ads. On one hand, as Chrome’s developers, it is their obligation to remove malicious ads as well as “heavy” ads to improve users’ experience. Also, since AdSense and AdWords are under the responsibility of Google, it is impossible for the company to make moves which might be unfair to other advertising companies. It also might be claimed anti-competitive behavior.

Comments

Sort by Newest | Popular

Next Story

Read more

A Jio Smartphone Costs Twice The Average Income In India, Billions Of People Still Can't Afford One

Features- Aug 07, 2020

A Jio Smartphone Costs Twice The Average Income In India, Billions Of People Still Can't Afford One

While smartphones are becoming more popular and cheaper, billions of people still can't afford one because the cost is much higher than their incomes.

Google's New AI Tool Can Translate Egyptian Hieroglyphs

ICT News- Aug 07, 2020

Google's New AI Tool Can Translate Egyptian Hieroglyphs

Fabricius is the world’s first tool that can decode Egyptian hieroglyphs using machine learning

Tick-Borne Virus: What It Is And How Humans Become Infected?

Features- Aug 08, 2020

Tick-Borne Virus: What It Is And How Humans Become Infected?

The way the researchers identified the tick-borne virus was through examining blood samples that they obtained from people having similar symptoms.

Friends Smoked Shisha Together, Ended Up Contracting COVID-19

Features- Aug 06, 2020

Friends Smoked Shisha Together, Ended Up Contracting COVID-19

This App Can Generate A Perfectly Fit Seal For Face Masks

Features- Aug 06, 2020

This App Can Generate A Perfectly Fit Seal For Face Masks

When wearing face masks to prevent the Coronavirus from spreading, you need something that fits you, not just a piece of cloth to cover your face

Chennai Is Storing 690 Tons Of The Same Chemical That Caused Lebanon Explosions, Are We In Danger?

Features- Aug 07, 2020

Chennai Is Storing 690 Tons Of The Same Chemical That Caused Lebanon Explosions, Are We In Danger?

Following the Lebanon explosions, people are worried about 690 tons of ammonium nitrate stored in Chennai. Are we at the risk of a similar explosion?