Samsung Might Show Ads On Its Smartphones To Lower The Price

A new rumor emerges that Samsung might start pushing ads on its One UI interface. Advertising revenue could help Samsung reduce the price of some models. This is also the strategy that Xiaomi has used.

The source of this rumor comes from Tizen Help when a reader shared a screenshot of a Samsung smartphone with an ad displayed on the lock screen. The interface is said to be One UI 2.5, the next version that the South Korean brand will launch in the near future.

There is a timer on the ad above. Users must click to view the ad, or they will have to wait 15 seconds before they can close the ad and unlock the smartphone. The source also revealed that there are ads appearing in Samsung's apps as well.

In the past, Xiaomi also put ads on smartphones running on the MIUI interface, and many users dislike that a lot. However, the price of Xiaomi smartphones is much cheaper, compared to the market level, so users can accept the discomfort of ads in exchange for the cheap prices.

If Samsung does the same as Xiaomi, maybe the price of its budget smartphones will be lower.  Samsung also certainly will not put these ads on its flagship smartphone line. It is possible that the idea will be applied on the cheap Galaxy A and Galaxy M smartphones to reduce the price. However, Samsung fans might not like that idea very much.

For now, this is just a rumor, so you should take it with a grain of salt. It could be just a test and the company might not put the idea into use.

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