Jio Is Developing 'Super App' In India For Its Expansion Plan

Anita - May 08, 2019

A 'Super App' is being developed by giant Reliance Jio in the Indian market to support the company's expansion plan.

One of the largest telecom providers in the Indian market with more than 300 million subscribers across the country, Reliance Jio is developing a “super app” which can offer a hundred of services in only one platform, as per IANS’s report.

This happens when Mukesh Ambani, Reliance Industries Chairman, is planning to introduce the biggest online-to-offline (O2O) e-commerce platform as well. As per many experts, the almost simultaneous introduction of the two will help Reliance hold a leading position and take the marketplace which many other providers such as Snapdeal, Freecharge, Hike, and Flipkart have not succeeded in capturing.

According to Head of IIG (Industry Intelligence Group), Prabhu Ram, Reliance Jio could use the massive base of users that it has to surpass other rivals since new services are likely to support the company to “reach out” to users “across the multi-layered fabric” in the Indian market. The company also plans to enhance its mark in the current offline segment.

He added that some acquisitions of the company comprising of a logistics layer, educational layer with AI, vernacular voice technology layer, and conversational AI layer will all lead Jio to make WeChat in India.

With Jio’s “Super App”, users now can purchase tickets online, sell and buy products via e-commerce sites, and make payments. It is known that Reliance Industries introduce its plans to develop its portfolio of e-commerce at the 41st AGM taking place last year, which is tipped to take on the likes of Amazon, Flipkart, and other competitors in the Indian market.

As per Mukesh Ambani, an O2O e-commerce site will target to transform the lives of 30 million Indian merchants, as well as “enable them to do all that the big enterprises. Or the e-commerce platforms are doing,” IANS reported.

In addition, Jio is also entering India’s enormously underserved connectivity market with services of GigaFiber FTTH, offering landline connectivity, a large number of television channels, and broadband.