Google To Change Its Search Algorithms To Rank Original News Higher

Aadhya Khatri - Sep 14, 2019, 9:00 am IST


Google announced that its search algorithms would be changed again, to put an emphasis on original content

Google announced that its search algorithms would be changed again, to emphasize original content, which would have a higher ranking in search results. New instructions have been distributed to its team of more than 10,000 reviewers, whose feedback will be used to train the algorithms.

Again, like every time Google tries to change the way it ranks websites, the move will surely annoy everybody since outside of the company, no one really knows how Google determines the ranking. Some of the changes are minor, but others can be so big that they can alter the whole way thousands of websites operate.

Google-News-ranking
Google announced that its search algorithms would be changed again, to put an emphasis on original content

Here is what Google said about the change:

While we typically show the latest and most comprehensive version of a story in news results, we’ve made changes to our products globally to highlight articles that we identify as significant original reporting. Such articles may stay in a highly visible position longer. This prominence allows users to view the original reporting while also looking at more recent articles alongside it.

There is no absolute definition of original reporting, nor is there an absolute standard for establishing how original a given article is. It can mean different things to different newsrooms and publishers at different times, so our efforts will constantly evolve as we work to understand the life cycle of a story.

In recent years, Google has shifted its attention toward showing the most comprehensive and latest version of any story, meaning the follow-up covers of a story will always rank higher than the original. Even if Google can achieve that goal, the controversy will happen anyway.

In the real world, not everything is breaking news. News outlets usually gather information from various sources to provide new insight into the story. The problem here is, if Google values originality more than accuracy, we cannot be sure that what we see at the top of the search results are the most accurate covers of certain events.

The blog post of Google does mention these concerns. According to the company, human raters would take the reputation of the publications into consideration, and if the stories reveal information what would otherwise be hidden, with investigative, original, and in-depth reporting, they will have a better chance of having a high ranking.

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