YouTube Changes How Views Are Counted For Music Videos

Saanvi Araav - Sep 16, 2019


YouTube Changes How Views Are Counted For Music Videos

YouTube is changing drastically its own system of the music chart. As many labels and artists have been applying growth hack to inflate the number of views

The streaming giant YouTube is drastically changing its system of the music chart. It is due to the recent discovery that many labels and artists have been applying growth hack to inflate the number of people watching their music videos.

The New Change

Youtube-Music-Charts
The streaming giant YouTube is drastically changing its system of the music chart

YouTube will no longer count  “advertising views” when calculating the music charts. From now on, they will rank the spots in the Music Charts based on organic plays. Recently, the practice of running musical videos like advertisements before other videos on the platforms has become a kind of standard practice in the industry. Mostly because if you keep on watching that "advertisement" for long enough, that will count as a view for the music video.

The Trick For Record-Breaking

This change will help to address those advertising campaigns launched to get a particular music video on the chart during the first twenty-four hours of being published. The blog post of YouTube acknowledges that many were using these stats as "definitive representation" of their instant cultural impact. YouTube wants to ensure the accuracy of those numbers.

This new change means that music videos eligible for record debuts must originate from organic sources. That includes search results, direct links, external sites which embed that video, plus, features of YouTube such as watch next, homepage, and Trending.

The system of music chart on YouTube has been facing some controversies in the last couple of months. Back in July, Badshah (an Indian rapper) broke the record of most views in twenty-four hours, beating BTS. However, people suspected views of the rapper was artificially inflated.

YouTube-Badshah-view-count
Badshah (an Indian rapper) broke the record of most views in twenty-four hours, beating BTS

Later on, according to Bloomberg reported that the rapper bought advertisements which either promoted or embedded the video. These advertisements lead to a rapid increase in view count. YouTube has decided not to acknowledge this view number.

Only For The Music Charts

Similar tactics are also used by TV networks and movie studios in the fight for the record-breakings, but this change will not impact those. A spokesperson of the company said that this change focuses on aligning its Music Charts with standards of the industry.

Tags

Comments

Sort by Newest | Popular

Next Story

Read more

How To Upgrade To Windows 10 For Free

How To- Jan 21, 2020

How To Upgrade To Windows 10 For Free

Microsoft allows you to upgrade to Windows 10 for free.

Samsung Galaxy Note 10 Lite Price In India Is Rs. 38,990; Pre-Order Starts Today

Mobile- Jan 21, 2020

Samsung Galaxy Note 10 Lite Price In India Is Rs. 38,990; Pre-Order Starts Today

The Samsung Galaxy Note 10 Lite price in India is Rs. 38,990 for the base variant with 6GB of RAM and 128GB of storage.

A Brief Explanation Of How Deep Fusion Works On Photos

Features- Jan 22, 2020

A Brief Explanation Of How Deep Fusion Works On Photos

Like Smart HDR of Apple, Deep Fusion works based on scene and object recognition, and the eight pictures taken before the user capture the scene

Xiaomi Mi 10 Launch Poster Shared Online; Launch Date & Rear Design Revealed

Mobile- Jan 20, 2020

Xiaomi Mi 10 Launch Poster Shared Online; Launch Date & Rear Design Revealed

The poster suggests that the Xiaomi Mi 10 series might debut on the same launch date as the Galaxy S20 series with a Mi Mix Alpha-like rear camera design.

Samsung Galaxy S20 Series Price Leaked; Starts From Rs. 60,500

Mobile- Jan 23, 2020

Samsung Galaxy S20 Series Price Leaked; Starts From Rs. 60,500

Information about the design, hardware configuration and price of the Galaxy S20 series has been leaked nearly in full just before the official launch date.

7+ iPhone Gadgets That Are Ridiculously Expensive

Gadgets- Jan 22, 2020

7+ iPhone Gadgets That Are Ridiculously Expensive

There are also some iPhone gadgets that aren't exactly wallet-friendly. If you want to know some of the most ridiculously expensive, here are some.