Xiaomi’s Shipment To India Was Even Larger Than That In Its Home Country

A report by CounterPoint Research has concluded that Xiaomi, which happens to be the largest smartphone supplier in India, transported more of its products to India than its home country China in the last quarter of 2018. Both markets account for the largest part of the consumption of Xiaomi smartphone with India makes up 36%.

Xiaomi even replaces Samsung as the market leader, the spot the Korean tech giant had occupied for a long period of time, leaving its immediate competitor far behind. The company has gained a growth of 58.6% in shipment, which bumps its share to 22.4%.

Mi A1, one of Xiaomi's best performer in India

This success of Xiaomi has made the headlines and drawn a lot of attention in 2018. Last year was a booming time for the company as its under Rs 20,000 line gained favorable outcomes. The best-performed products of the company include Mi A1, Mi A2, Redmi Note 6 Pro, and Redmi Note 5, along with other budget-friendly lines. POCO, Xiaomi’s sub-brand also made a large part of the shipment.

This success has paved the way for a wider range of Xiaomi’s products to approach the Indian market, from Mi TVs, Mi, smart shoes to Mi air purifiers and many more. Its Mi Stores are also part of the company’s expanding plan. So far, these stores can be found in many Indian busiest cities, claiming Xiaomi’s part in Indian offline electronic market. In the future, Xiaomi aims at setting up a series of stores to provide for its growing customer base. This leap of Xiaomi is a real cause of concern for Samsung, which had long been the market leader in India.

Xiaomi offline store

While the world sees stagnation in both shipment and sales, India shows a contrary development, making it an attractive market for OEMs. Oppo, Vivo, and OnePlus have taken this opportunity to grow with sales and shipment experiencing stable progress.