Snap’s 180% Rise Thanks To Teenagers Who Love Augmented Reality

Michael Levine of Pivotal Research Group said that there were rising signs of force within the business on many fronts, from the increase in users to the augmented reality that drives engagement.

Snap Inc can find out a way to regain its social dominance that it had among the teenagers before. The reason is as of the company’s stock is rising 180% since December last year. In the meantime, the equity research company Pivotal Research Group has increased its price target from $13.25 to $17.25 a share. Hence, once again, the business is booming for Snapchat.

However, Levine said that there was a great remaining skepticism among investors towards the business. By contrast, the turn in revenues and usage could still translate into the meaning of higher re-rating. Shares of Snap increased more than 9% intraday, reaching the peak since the last July.

Besides, playing to Core of Snap, it’s been secretly rising notably on the funny and teenagers-focused features. It helped to expand its audience. By contrast, other platforms such as Facebook Inc spent a year bargaining with privacy hawks and regulators.

In April, at the first conference for developers, Snap revealed new features of augmented reality and the games platform. They help users to add more graphics to feet, hands, or their bodies. On the other hand, Snapchat has also continued to develop its well-known face-distorting lenses and weird ideas.

Levine stated that the newest lenses' launch was one of the greatest innovation of products that we’d seen from the firm recently. Besides, he also said that that opinion created the augmented reality’s real innovation.

Jitendra Waral - a technology analyst from Bloomberg Intelligence noted in June that the increase of Snap operational efficiency can help narrow losses of Ebitda. The reason is that the management of Snap hoped to break event at the end of this year.