Apple Chief Of Marketing Phil Schiller Replaced By His Former Deputy

On Tuesday, Apple announced the departure of its marketing chief Phil Schiller. The position of vice president of worldwide marketing is now held by one of his former subordinates, Greg Joswiak.

Schiller still has his former duties as App Store boss and is in charge of company events. He continues to report to Tim Cook, CEO of Apple. Phil Schiller has been working for the tech giant since 1987.

In a statement, Joswiak said he would keep working at Apple for as long as the company wants him to. He gave up the position to spend the next few years for his family and friends, as well as some of his personal projects.

Schiller is another executive to leave his key role at Apple in the last few years. We have Jony Ive leaving his position as the head of design, Steve Dowling left the role as the PR boss, and Angela Ahrendts gave up on her retail boss title. However, we have John Giannandrea takes over as the head of AI.

Joswiak is known as Joz in Apple and was the company’s vice president of worldwide product marketing before taking over the new role. He has been with the iPhone maker for over two decades.

Schiller is one of Apple’s most visible executives as he usually appears in keynote addresses or product launching events. He and his team at the App Store are also the ones that make a decision to allow or not allow apps to be featured in the App Store.

Last year, after Dowling left Apple, Schiller also took over his position as head of communication.

App Store has been under fire in the last few years with companies like Spotify accusing it of taking too much with a 30% cut of app sales, which creates an unfair advantage for Apple’s own apps over those of third-party developers.

Apple has been consistent with its denial of the App Store’s unfair policies. Schiller said that rules were applied uniformly for all apps. The iPhone maker even hires a team of researchers to prove that the 30% cut is fair.

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