Netflix Subscribers In India Are Paying More Than Other Countries But Get Less Content

Netflix is working towards its 100 million subscriber target in India and is believed to consider lower subscription rates. This proposal was turned down by Reed Hastings, the media services provider’s CEO. However, even if this plan were approved, it would not change the fact that Indian subscribers are paying a higher price for less content than those in some other nations.

Netflix is aiming at 100 million subscribers in India

According to a CompariTech’s study, an average person in India has to pay a monthly fee of $7.28 to have access to a total of 5,015 titles including 3,550 movies and 1,465 shows. This makes the country ranks last on the list of 10 cheapest countries to watch Netflix.

On the other hand, in Japan, the most cost-effective country for Netflix subscription, a month of using Netflix sets subscribers back at $5.86. With this fee, the Japanese can access a vast amount of 5,986 titles made up of 1,372 shows and 4,614 movies. The top place belongs to Turkey, where subscribers are charged only $3.27. The two next spots are taken by Argentina and Brazil.

When the data was broken down into the cost for each title, Japanese Netflix subscribers have to pay $0.0010 while the payment of those in India is $0.0015. Users in the USA, Brazil, and Canada also enjoy a cheaper rate per title.

However, this does not mean Indian subscribers have to pay the most significant bill for Netflix. $7.28 as a monthly fee is still 12% lower than that of the global average. This ratio is 43% for Argentina and 61% for Turkey.

The CompariTech report suggested that this fee gap is a measure taken by Netflix to use UK, Canada, and the US to support its growth in other markets financially. However, to expand its growth in the Indian market, this media services provider is increasing its amount of content with regional Indian languages, a movement which can be seen as a sign of a future reduction of the rate per title in the country.