Google To Start Showing Brand Logos In Gmail To Help You Avoid Scammers

Earlier this week, Google announced new security updates, including a new standard for authentication in Gmail. The standard, which is being piloted, will show a brand or company icon next to an email that has been verified by Google. This move aims at helping users avoid phishing scams by bad actors.

With the new standard called Brand Indicators for Message Identifications, there will now be brand logos in the user icon bubbles in Gmail for organizations whose emails are authenticated in the DMRAC system. To be verified and have the icon, brands have to go through an anti-abuse checking process, in which the company will undergo a validation process by DigiCert and Entrust Datacard.

The process is expected to prevent phishing attempts, helping users better determine if an incoming email is from a legit user or not. Google said that it would begin the pilot in the coming weeks, applied on a limited number of senders. In the later phase, the standard could be used more widely.

Seth Black, Valimail’s vice president of Standards and Technologies and chair of the AuthIndicators Working Group, stated that for the senders “that want to create a trusted brand presence over email, BIMI is a great opportunity, incentivizing them to implement strong authentication, which in turn will lead to a safer, more trusted email ecosystem for everyone.”

Bad actors have long been a headache for providers of online services like Google and Facebook. One of the most popular scams through emails is when users get emails from fake identities that pretend to be a trusted body. They are tricked to click on a link that will collect their personal information.

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