Disney To Use AI To Eliminate Gender Stereotype In Its Films
Aadhya Khatri - Oct 10, 2019
The AI we are talking about is “GD-IQ,” which will run through the script to find gender-bias details. It was developed by an Oscar-winning actress
- MIT And IBM Engineers Find A Method To Train AI Faster
- This Startup Introduces Human-Like Robot That Is Difficult To Distinguish
- Google To Leverage AI To Optimize How Often It Serves Ads To Users
When you really think about Disney's iconic movies, you will notice that they are filled with gender stereotypes. Let’s take Ariel, the mermaid in The Little Mermaid as an example. She was willing to give up her beautiful voice to be with a man. The movie also has another problem, which is the song Kiss The Girl, with lyrics underestimating the importance of consent.
However, Disney is changing to adapt to the modern age, and one of the measures it applies is AI. The tool we are talking about is “GD-IQ,” which will run through the script to find gender-bias details.
The tool was created by Geena Davis, founder of Davis Institute on Gender in Media. She is also a winner of Oscar. The tool will analyze the script and find any gender bias features. The AI will count the number of male and female characters and decides whether the breakdown is representative of the real population.
The AI is also the creation of the University of Southern California Viterbi School of Engineering. It will evaluate the number of characters of color, disabled, or belonging to the LGBTQ+ community and minority groups.
Earlier this year, in a keynote, Davis said that the AI was not meant to blame or shame filmmakers or screenwriters, but to raise awareness of the underlying bias lurking in the scripts.
“Nearly every sector of our society has a huge gender disparity, particularly in leadership positions. So how long is it going to take to correct that, to reach parity? No matter how hard we work, we can’t snap our fingers and suddenly half the corporate boards are women. It’s going to take a long time to make some of these changes,” said Davis.
While the AI is a welcoming tool to eliminate stereotype, the best way to make sure that films reflect accurately the real lives is to consult women and people of minority groups to decide on how they should be represented.