Cashier Less Tech Of Amazon Go Could Soon Come To Airports And Theaters
Saanvi Araav - Oct 12, 2019
Amazon is planning to expand its Amazon Go technology implemented in its cashless stores to airport stores and movie theaters.
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According to CNBC's recent report, the e-shopping giant wants to bring its Amazon Go technology to movie theaters and airport stores.
That report also states that Amazon has been in talks with various businesses, including Regal theaters of Cineworld and CIBO Express airport stores of OTG, for the licensing of its technology. There is also a possibility that baseball stadium stores could also adopt this new tech.
If you don't know the working mechanism of Amazon Go, then here is a quick explanation. Inside a cashless store, there are sensors and cameras to track all the items. Whenever a customer picks up an item, the system will perform payment directly from her/his Amazon account. Sounds cool, right?
If the plan goes through, it will take two weeks for the cashless tech of Amazon could hit partnered stores in America, start from 2020. On the other hand, Amazon's expansion plan will go faster than it has planned. But, it still remains unknown how much Amazon will charge its partners for deploying the technology.
No information is available on whether the brand logo of Amazon would be available in shops of those partnered retailers or not. Thus, it isn't clear whether these partnered stores would use the app from Amazon or their app.
Whatever the implementation would turn out to be, the tech giant will undoubtedly have an advantage as they own this tech. We will need to wait for more information to come out to know how Amazon has planned to expand its tech from Go to other parts in the US. Thus, certainly, this expansion will become a tech giant's passive income source rather than investing its own money in the stores itself.