Amazon's Redesigned Logo Looked Like Hitler's Mustache

Dhir Acharya - Mar 04, 2021

Shortly after changing its mobile app logo, Amazon had to make another change as the new logo is compared to Hitler’s mustache.

Shortly after changing its mobile app logo, Amazon had to make another change as the new logo is compared to Hitler’s mustache. In January, the e-commerce giant launched a redesigned logo for its shopping app, but soon after, people started comparing it with a style of mustache flaunted by Adolf Hitler and Charlie Chaplin. Amazon had to change the logo.

Amazon's new logo resembled Hitler's mustache

Specifically, users noticed similarities between the new logo and the toothbrush mustache popularized by Hitler. After getting unfavorable feedback from users, the company tweaked the logo a little. A spokesperson of the company said:

“Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”

The app logo featured a brown cardboard box with a strip of tape posted on the top center. The blue tape, which is placed above the signature smiling arrow, resembled the mustache of the famous historic character.

The company had to alter it and the new one was pointed out to resemble a cartoon character

Now, the mustache-like tape has been replaced with a piece of folded tape representing the joy of unboxing an Amazon package. But once again, internet users found similarities between the redesigned logo and cartoon character Aang from the movie Avatar: The Last Airbender.

“I know the new amazon app icon is supposed to represent their packages but every time I see it I just see Aang from Avatar smiling at me.”

This is certainly not the first time an e-commerce company was criticized for its logo. A month ago, Myntra had to change its app logo after an NGO’s accusation that it was derogatory and offensive to women, urging the company to ditch the logo. DCP Rashmi Karandikar from the Cyber Crime Department of Mumbai Police said:

“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month's time.”