Apple's Events Are New Goldmines For Tech Companies

Author - Oct 10, 2018


Apple's Events Are New Goldmines For Tech Companies

Tech companies spot a great chance of advertising aiming at bunches of people lining up at Apple's events, from offering free charging to giving free food.

That Apple new device introducing events always drawn lots of attention. There are thousands upon thousands of people all over the world tune in to watch an Apple live launch. To many tech companies these days, it is such a good chance for them to take advantage of people’s attention towards Apple.

Apple store

In Singapore, Huawei has recently appeared at an Apple store as this Chinese company has already known that people would be queuing up to purchase the new Apple devices, the iPhone XS and XS Max. This can explain why they came to the decision to take prompt action. In fact, Huawei brought along portable power banks to give them to those people waiting in line.

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Huawei also showed up at an Apple launch in London. This time they appeared not only with their power banks but also with a juice van where buyers could recharge their phones’ batteries and enjoy drinks for free.

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Surprisingly, besides Huawei, Deliveroo was another company advertising subtly at an Apple event this week. Deliveroo's a press release titled, “Forget crushed crisps and soggy sandwiches to snack on when waiting in the cold and rain to get the newest iPhone,” they did keep their word when supplying food to the Apple lovers, who were waiting at the Apple stores in UK. Although doing the same thing as Huawei’s, in some way, Deliveroo maybe a bit of shameless since they previously announced their action to the public in its efforts to steal another company's spotlight.

But the point is, obviously, we can predict that there will be more companies catching up with this trend. As the technology is getting to the saturation point, especially for smartphones and apps, it is becoming harder and harder to gain your own limelight.

Apple store

Moreover, Apple's there, whose fame is beyond other brands such as Huawei or Xiaomi. Even a sale on a new iPhone becomes a huge event, whose maker is surely sticking around till the end. It's surprising that other companies didn’t make this move sooner.

From a brand point of view, this thing is completely clear to understand. You will be remembered when you can sufficiently satisfy the needs of those crank adn starving tech lovers who are stuck all together at one time. Though Huawei didn’t succeed in turning them into Android fans, let alone Honor smartphones, there is no doubt that Android fans recognized it. And this is a win-win situation to all third-party brands, including food delivery service Deliveroo.
After all, if you want to start a sale pitch, and you have people queuing up at Apple trying out your service and they are so committed to the event that they cannot leave, it is a much more efficient advertising than on Youtube. There’s a chance that we may catch more and more tech companies planning to crash Apple's events.

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