Apple Is Reportedly Making A Search Engine, Threatening Google's 20-Year Monopoly

Apple is reportedly working on its own version of Google Search.

This speculation follows a report on Financial Times saying Apple showed search results on devices running iOS 14, which might be the evidence of its accelerating its effort to build a version of Google Search for its hardware.

Signs pointing to that conclusion have been noticed before. The changes with iOS 14 were reported in August and Apple hiring experts in search also raise suspicion of its intention.

A few days back, there was a report on The New York Times revealing that Google was facing an antitrust lawsuit that accused the tech giant of adopting illegal methods to maintain its monopoly position in search.

The report also said Apple was paid from $8 to $12 billion per year to make sure Google is the default search engine on iOS devices.

The Financial Times suggested the lawsuit served as a motivation for the iPhone maker to build its own search product. It also cited reports from experts in the field claiming that Applebot, the company’s own web crawler was more active in the last few weeks. The move might be to build a more extensive data library needed for a search engine.

The lawsuit might mean Apple and Google’s agreement will soon go away, giving the Cupertino tech giant the chance to make its search product. The iPhone maker is known to cease control every aspect of its products so if the reports are true, it will come as no surprise.

However, the iPhone maker has learned from the launch of Apple Maps that copying something Google has succeeded in isn’t easy. The search engine giant has been ruling the market for more than 20 years without any competitors managed to seize just a piece of market share from it.

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