Twitter's New Feature Lets You Follow Specific Topics You Like

Micro-blogging platform Twitter is introducing a new feature that lets users follow specific topics, dubbed Topics. The Verge earlier reported about this new feature, which will roll out this week and will come to users around the world on November 13. Twitter has confirmed this information.

Reports say that the feature will allow users to follow over 300 areas of interest in different subjects such as entertainment and sports, just like the way they follow individual accounts on the platform. The company makes a promise that the tweets from Topics appearing on your timeline will be from credible accounts.

However, at launch, Topics will not include politics. Last week, the social firm said that it would no longer sell ads that concern candidates for elections, offices or political matters like immigration and climate crisis. Jack Dorsey, the Chief Executive Officer of Twitter, argued that political messages should reach further by getting more users to share the tweet or follow an account rather than buying the attention through ads.

This year, Twitter has put its focus on launching new features with the goal of helping users find what they want and control their own experiences on the platform more easily. In September, the firm started letting users in Japan and the US hide replies under an experiment to make conversations on the network more positive.

In separate news, last month, the social network admitted that it used to display more ads to users with fewer followers to keep more popular users stay on the platform by giving them a better experience than less popular ones. But it now displays ads the same number of ads to all users no matter how many followers they’ve got.