Twitter Said That It Used To Show More Ads To Users With Fewer Followers

Recently Twitter admitted that it used to show people with fewer followers more ads. This practice aimed at appealing the more popular users to stay on the site by offering them a better experience than others.

In a statement, a Twitter’s spokesperson said that users who had gained a larger follower base would see fewer ads on the site. However, the site now shows an equal number of ads to everyone, regardless of the number of followers they have.

Before the spokesperson announced about it, some Twitter users had noticed that they saw a lot more advertisements. With the company made the play more equal, more popular users can now experience what it feels like to be someone with fewer followers on the platform.

This announcement was made after the company experienced a period of low earnings, which it attributed to problems with advertising products.

Twitter is supposed to ask for permission from users to share data on their Wi-Fi, device, and operating system type. However, an issue with the settings has led to the information falling into the hands of advertisers when it should not.

When the issue of inequality is fixed, advertisers will not be so happy because they want to show their products and services in front of those who will likely pay for them. The company is still looking into a solution that can have an effect in the long run, and in the meantime, the issue can affect next quarter’s earnings too.

According to Ned Segal, the company’s chief financial officer, they are working toward better remediation, but the profit of Q4 will not escape the bad influence. One of the solutions is to share users’ data when they have asked the site not to.