The Smartphone Market In India Increased By 7% In The First Quarter 2019

On May 13, the International Data Corporation (IDC) reported that although the global market dropped by 6 percent in the first quarter of 2019, the smartphone market in India increased by 7.1 percent year-on-year. Accordingly, up to 32.1 million smartphones were shipped in this period.

According to the research, while the Indian government set up some new e-commerce rules, many online channels still succeeded in keeping growing. As a piece of evidence, their registered YOY growth in the first three months of this year was 19.6 percent.

Xiaomi still held the first position in the Indian smartphone market with the 8.1 percent year-on-year growth in the first quarter of 2019. The next position belonged to the South Korean smartphone maker, Samsung, decreasing by 4.8 percent during this period. Vivo managed to reach the third position when the total number of shipped smartphones was twice as many as that of the previous quarter. After a year, the position of Oppo didn’t change, and its market increased by 9.7 percent.

The Associate Research Manager for Channel Research at IDC India Upasana Joshi stated,

The average selling price (also known as ASP) increased to $161 by 3.3 percent year-on-year. The price segment from $300 to $500 occupied 6% of the whole smartphone market in the first quarter of this year. Joshi further said,

As per the market of the feature phone, it still occupied 50% of the total shipments of mobile phones. About 32.3 million shipped phones were registered in the first three months of 2019, decreasing sharply to 42.4% in Quarter 1 2019 over the same quarter 2018.