Xiaomi Again Leads The Indian Smartphone Market In Q4 2018, Realme Joins Top 5

The Chinese giant Xiaomi again claimed the top spot in the Indian mobile industry in Q4 2018 while South Korean phone maker Samsung still struggles at the second position. Throughout last year, the total shipment of smartphones in India reaches nearly 330 million devices, occupying 44% of the total volume. Thanks to Jiophone, the feature phone shipment surprisingly grew faster compared to that of the smartphone, according to Counterpoint Research’s recent report.

Xiaomi Redmi Note 7, one of the latest addition in its mobile portfolio in India

The Chinese phone maker Xiaomi reached the highest record in the Indian market last year, thanks to the company’s product portfolio as well as its expansion in offline channels, thanks to Mi Authorized Stores or also known as Mi preferred partners. In the fourth quarter of 2018, the Chinese company grabbed 27 percent of market share which is 2 percent higher compared to the same period of the previous year. Meanwhile, Samsung occupied 22 percent of market share, which is 1 percent lower compared to the same period of 2017.

Another Chinese phone maker, Vivo, claimed the third position with a market share of 9 percent in the same period, seeing a 3 percent higher than the previous quarter. Realme, which has only been in India from the second quarter of 2018, managed to climb to top 5, claiming the fourth position with 8 percent market share. The phone brand reaches the goal of 4 million users at the fastest rate. Oppo, Realme’s parent company, surprisingly acquired the fifth position with a market share of 7 percent, 1 percent higher compared to the same period of the previous year.

However, the smartphone market is still now behind the feature phone one where Jio managed to top the chart with 12 percent market share in last year while Samsung grabbed 14 percent market share in the fourth quarter of 2018.