Poland-based Firm Offering Homework Service For Indian Students

Brainly, with its headquarters in the US, is based in Poland. It is a knowledge-sharing and peer-to-peer learning community of parents, teachers, and students. Users are usually students ranging from 13 to 19 years old or their parents. They scan through all the problems and if they can’t find the answers to any of these problems, they will ask questions and receive assistance from the community.

It is something similar to Quora, but for students. The company says that every month, there are about 10 million people including parents, students and teachers in India access the website. The platform’s CEO, Michał Borkowski claims that the no marketing tool has been used.

Borkowski says that students in India are really conscious of the value of the education as they have been actively participating in the platform. He then mentions that due to Indian students’ positive responses to the company’s product, Brainly is now targeting to research the market thoroughly.

For the next 12 months, the company’s plan is to attract more student and build an expert community in the country. The next step is to make the app and the webpage become compatible with as many devices and operating systems as possible. The web page also needs to be optimized to work with slow networks.

To ensure that the quality is being maintained, Brainly’s in-house team of experts and volunteers will moderate content by answering questions, monitoring the quality of answers and checking the facts.

The platform is built on a saying that 'No one knows everything, but everyone knows something'. Instead of location or class which seems to be counterintuitive if the company is expanding globally, the website is arranged into subheads in terms of subjects like geography, math, science and so on.

Borkowski says that students don’t often ask questions because they are scared of looking silly. To Brainly, no question is considered silly. They aim to make learning efficient and engaging. Since all the help will be anonymous, the students will not feel any pressure or embarrassment asking questions.

At the moment, the services are being offered free of charge. However, in the US and in Poland where there is a substantial amount of users already, the company is putting on trial a premium version. With this version, if users want to ask question exceeding a certain limit, they will need to pay a subscription fee.

The company says that their number of users has already reached 100 million users coming from 35 different countries. 100,000 problems are solved every day. Brainly was founded in 2009. The company has succeeded in raising $40 million for funding from investors like Naspers, Point Nine Capital, Kulczyk Investments, and Runa Capital.