Facebook Makes Its First Indian Start-up Investment With Meesho

Messco came around in 2015. It is one of the fastest growing commerce social platforms in India. The central concept of Meesho is to provide independent and small entrepreneurs with tools and products to maintain, start, and develop their businesses. At the moment, this startup has successfully raised about $65 million dollars in three funding rounds from investors such as Shunwei Capital, Sequoia India, Y Combinator and SAIF Partners.

Meesho facilitates the innovative three ways marketplace which allows SMBs, micro-entrepreneurs, and resellers around India to contact buyers via social media.

At the time of this article, Meesho has around 1 million resellers and a vast user base of regional language.

On Meesho's platform, a reseller will make 10-20% commission per transaction. Some names in that space are Ezmall, Glowroad, and Shop101.

In fact, this interest of Facebook in digital commerce comes after the entry of Reliance Industries. They have entered the e-commerce hybrid ecosystem with multiple acquisitions of rural start-ups like C-Square(software firm), Grab ( logistics company), Reverie Language Technologies(vernacular LAS platform). Plus some other investments of the company are including EasyGovt (services/schemes aggregator). There are also other investment examples like Haptik (AI start-up), SankhyaSutra (simulation services), and Saavn ( music streaming).