Apple Pay Becomes The Most Popular Payment Platform In The US

So far, Starbucks has always stood out as the most popular payment app in the US. However, according to a recent analysis of eMarketer, Apple Pay is surpassing Starbucks with more than 30 million owners using tap-to-pay payment, which is 5.1 million higher than Starbucks in 2019. Ranked next is Google Pay (12.1 million users), followed by Samsung Pay (10.8 million of users). According to eMarketer, this is the first time ever a generic mobile payment application has pushed Starbucks into the domestic market like this.

Reported by eMarketer, one of the reasons for such growth of Apple Pay is because of the support of management for the ubiquity of near-field communication payment terminals. The local grocery stores and local shops, which are the common shopping sites are gradually witnessing the use of Apple Pay. Meanwhile, Starbucks is just a retailer.

More specifically, according to the sharing of eMarketer's principal analyst Yory Wurmser, it was the expansion of new point-of-sale systems having NFC signals, which Apple Pay could operate on, that makes Apple Pay become more profitable and beneficial. The same approach can also work for Google Pay or Samsung Pay, but the two giants will have to compete aggressively to win the Android market.

Analysts say that Apple Pay's competitive advantage over its rivals lies in service quality. Google or Samsung with the popular tap-to-pay feature can capture pieces of the market, and in fact, these companies themselves are very strong in business. But no rival has yet to surpass Apple for the service quality. No matter how powerful their tap-to-pay features are, Apple Pay will stay in the lead position in the future.