The Importance Of Netflix’s Recent Indian Catalog Expansion

Over the last few years, increasing numbers of Indian originals have been introduced into the ever-growing library of Netflix. While some have enjoyed more success than others, the heightened inclusion is a testament to the work of India’s home-grown producers. So, let’s take a look at the importance of Netflix’s recent Indian catalog expansion.

The Importance of Library Diversity

Fundamentally, there are several reasons why this has proved successful in the global entertainment industry, but, perhaps most importantly, the heightened diversity which this has generated is at the very forefront. Crucially, movies and television shows have long-possessed educational qualities, even in fictional creations, as they act as a pillar of freedom of expression and cultural diversity.

Throughout the last decade, India has been one of the world’s most influential players in the film industry, with its total box office gross profit of $2.1 billion in 2015 being the third-largest in the world. Despite suffering a marginal decline since then, India remains among the globe’s leading countries in terms of box office revenues, as their recorded total of $1.6 billion in 2019 was only behind China, Japan, and the United States, according to research by Statista. From this, it’s clear to see that market potential is another reason why Netflix has sought to expand its catalog with further numbers of Indian developments.

In recent times, numerous highly-rated developments have enjoyed success with the American media-services provider. Importantly, the original productions which have been made available on Netflix cover a wide array of different genres, which will aid in furthering India’s global appeal to more diverse audiences. For example, Sacred Games, which is considered to be the best Indian original series to watch, by Android Authority, is an adrenaline-fueled thriller, while Taj Mahal 1989 is more comedic in its approach.

Home-Grown Developers

Furthermore, the move to include Indian originals onto the highly-popular platform is also beneficial to the expansion of India’s broader entertainment industry. Sacred Games, which is mentioned above, is one of many developments that have been created through the use of home-grown production companies. The series, which is based on Vikram Chandra’s identically-named 2006 novel, was produced by two Indian-based companies, Phantom Films, and Reliance Entertainment. Fundamentally, the success and continued use of Indian production companies have been central to driving the South Asian country into the modern world regarding entertainment platforms.

That’s said, it isn’t just film and television producers that are at the very core of the development of India’s entertainment industry. Recently, further numbers of mobile game developers have also come to fruition in seeking to increase the world’s second-most populous country's position within the gaming sector of the broader entertainment market. RV Technologies is one of India’s most successful home-grown mobile game developers, having recorded over 100,000 downloads across more than 50 games. Much like the Netflix originals mentioned above, the Mohali-based company also targets varied genres to extend their appeal, as showcased by Shadow Forest and Treasure Hunt.

In addition to their mobile games, RV Technologies, along with Dumadu Games and GSN Games India, also contribute to the continually-expanding gaming libraries of online casino platforms, such as VegasSlotsOnline. Similarly to Netflix and its Indian originals, the developments found at the top real-money gaming sites in India tailor their creations to the desires of their audience, which are Voodoo Casino's Rich Wilde and the Pearls of India highlights.

A Shared Goal of Driving India into the Modern World of Entertainment

Ultimately, Netflix’s inclusion of Indian originals is proving pivotal in India who is seeking to develop its position within the global entertainment industry. Crucially, the media-services provider ensures a platform on which the work of home-grown Indian producers can be showcased to viewers across the globe. On the other hand, online casino platforms are playing a significant role in showcasing the South Asian country’s forward-thinking gaming developments.

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