Festive Sales Boost India's Online Smartphone Sales Up To $1 Billion in just 5 days

According to Counterpoint Research, thanks to festive offers on Amazon and Flipkart, it may take just another 5 days before online smart phone revenue in India reach $1 billion (approximately Rs. 7,400 crores).

In October and for the first time ever, online channels account for 42 percent of smartphone sales volume making this month a record month.

Research Analyst Anshika Jain said it is likely that online sales experiences a faster growth than offline sales does in this holiday month. In the upcoming month, festive demand is going up and the two biggest online retailers won’t miss this huge profitable chance.

During October, the two leading electronic commerce platforms will make history by catching over 90 percent, which is the largest proportion ever recorded in online smartphone market in India.

Also, Tarun Pathak, Associate Director of Counterpoint pointed out that India is accounting for the largest proportion of global online smartphone market, which is 36 percent. This figure will peak at 42 percent in this festive season.

Xiaomi is ready to catch more than 50 percent of the whole market and seems to keep leading the online market.

Yet, Realme, Honor, Asus, and Nokia HMD are becoming potential competitors and threatening to take Xiaomi’s place. They have a portfolio that covers the common price marks during the joyful season.

Also, Samsung is racing to push sales as it is selling online some of its best products. It is now selling Galaxy S9 on Amazon for Rs. 42,990, which is only two-third its initial price.

The report did not forget to mention China with expected market share to be over 70 percent.