Tinder Hired Facebook’s Ex Product Director To Develop The App For Young Users

On April 01, Tinder just hired Ravi Mehta, who had worked as a product director of Facebook, with the hope to expand more exciting features for young users. Meha is known as the one to develop an app called Lasso to compete with the short-video app TikTok.

Gen Z is a term to refer to users under the ages from 18 to 22. They are the main targets of Tinder. In 2018, the company introduced a service called Tinder U for college students. To use the service, users must be learning at a college and have a .edu email address.

In 2019, Tinder added a new feature called Spring Break Mode which enables users of Tinder U to choose any favourite spot for their spring break vacations and look for potential matches before they arrive.

It’s not difficult to comprehend why Tinder choose college students as its major target. They are the ones to have the potentials to become its paying users. In addition, the dating app will always have more new members who just pass the age of 18 and never use it before.

Tinder may be a helpful tool to welcome the young to the digital dating world. However, it is considered as a playground for those who don’t need to have a serious relationship. With the dating app, you don’t have to answer questions about yourself in the same way with OkCupid or Hinge. The profile seems nothing on this platform and instead of that, photos are really the first priority.

With support from Mehta, Tinder may bring a lot of excellent products to Tinder U. However, it is likely that the company has kept many unrevealed secrets concerning its plans and products. In 2018, it just made an announcement on a new feature called Places which allows you to swipe on any other users you have ever seen in reality. The feature Places has just been in the beta version and not many have known about it.