Google Will Ban Ads For Unproven Medical Techniques
Jyotis - Sep 09, 2019
Google set up this change after realizing that stem cell clinics have been providing a countless number of unapproved treatments for all kinds of diseases like Alzheimer’s or joint pain to their customers via the company’s online marketing platform.
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In the upcoming time, Google will ban ads for unproven medical techniques with the hope to remain users’ trust. According to the new policy on medicines and Healthcare, the Mountain View-headquartered company won’t allow advertisements to provide treatment methods without scientific or biomedical basis.
These methods include most gene therapies and stem cell therapies. And therefore, ads such as vampire facelift (also known as Dracula Therapy) and young blood transfusions will be unable to approach netizens easily like before.
The Washington Post reports that Google set up this change after realizing that stem cell clinics have been providing a countless number of unapproved treatments for all kinds of diseases like Alzheimer’s or joint pain to their customers via the company’s online marketing platform.
Also according to the new policy, unapproved treatments which aren’t allowed to be advertised include those with hCG or human chorionic gonadotropin (that helps users to control their weight), herbal, ephedra, dietary supplements with dangerous ingredients or active pharmaceutical ingredients. The policy relating to health-related ads may vary according to countries.
Google also reveals that a lot of vital research has been under development and may create some breakthroughs in the future. In addition, the tech giant will keep allowing clinical trial research to be advertised on its platform.
Adrienne Biddings serving as the Policy Advisor at Google recently posted on a blog that:
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