Top Smartphones Brand In Diwali Smartphone Sales: Counterpoint

There major smartphone vendors, Samsung, Realme, and Xiaomi, occupies 57 per cent of the festive sales figures in India as the smartphone sale volumes in the Diwali festive season from 9 October to 8 November, increasing 26 per cent in comparison with the same period last year.

Counterpoint Research, a firm in market research, released the Market Pulse report in which stated that this impressive figure was mostly driven by the giant e-commerce platforms Flipkart and Amazon India’s online sales and also OEM promotions, Mi.com for instance, that offered significant discounts along with no cost EMI on credit and debit cards.

"Flipkart stood out due to the most number of exclusives while Amazon benefited from the launch of OnePlus 6T," said Karn Chauhan, Research Analyst at Counterpoint Research.

While phone maker Xiaomi was in the leading position in the sale season with impressive record performance and helped widen the gap with its river, another smartphone maker, Realme, also scored a record sale performance for a new smartphones brand ever in the Indian market, becoming the 2nd biggest smartphone brand in the e-commerce platforms.

Associate Director at Counterpoint Research, Tarun Pathak, said that Xiaomi, Realme, and Samsung captured around 57 per cent of the smartphone sales of the Diwali season. Xiaomi widened the gap with its rival, Samsung, which also did pretty well in offline stores, occupying 30 per cent share in offline sales.

Pathak also said that the new player in the smartphone market, Realme, had an impressive record performance for any new smartphone brand in the Indian market.

It captured nine per cent share which boosted it to the third position in overall sale figures. While Vivo had an outstanding performance in offline channels, Huawei performed really well in online stores.

According to Senior Analyst at Counterpoint Research named Hanish Bhatia, some other international brands such as Pocophone, Asus, HMD Nokia and OnePlus are also performed pretty strong during the season due to their new releases ahead of the season period.

Meanwhile, the new iPhone models of Apple had a ‘lukewarm responses’ for its older and new iPhone devices.