Snapchat Launched New Lens Challenge To Compete With TikTok

Snapchat has recently released its new feature, known as Lens Challenge, which allows users to take part in challenges along with other users by recording a video story with a specific lens for each challenge.

Snapchat new feature allows people to take part in challenges such as “Baby Sharks” challenge which you can dance along with the popular song, or join Gwen Stefani in the Jingle Bells challenge.

According to Snap's release, snaps lenses can be created based on a particular challenge that could follow a song, a dance move, and event or more. Like the aforementioned, you can sing the “Jingle Bells” song along with Gwen Stefani for the opportunity to be featured with other celebrity Snapchat users.

The “Disappear” challenge was one of the first trendy challenges, which was created by Jye Trudinger, also known by the name “Jinnie the Wew”. The challenge gives the user to perform a fake magic trick on their video by creating two photos laying over each other to create an impression as if the subject in the photo disappear.

Another trendy challenge that is currently available in Discover category is the famous challenge “Baby Shark”, whose lens features animated sharks and fish swimming in the screen around with “Baby Shark” soundtrack playing. The challenge requires the user to dance to the background music using the dance from the original video of the song.

This particular feature was released at a time in which Snapdragon revealed that its user base has been decreasing recently. The app formerly reached 188 million daily users in the third quarter, and now down to 186 users in the previous quarter, which was two consecutive quarters that Snapchat lost its daily users.

Facebook-owned app – Instagram – also launched a similar story feature that allows users to post photos or videos like Snapchat. Snapchat stated earlier in October that it intended to approach billions of users worldwide who have not been familiar with the app.