iPhone XR Made Up 32% of Total iPhone Sales In Its First Month Of Launch

Today, the Consumer Intelligence Research Partners (or CIRP) issued a new report that estimates how well iPhone devices sold, ranging from three latest iPhone XR, iPhone XS, iPhone XS Max and down to iPhone 6s. Since Apple no longer releases report iPhone sale unit number, it is impossible to get the accurate number and how well Apple is selling its iPhone since many reports have shown the iPhone sales to be in decline.

The latest report of CIRP shows the latest iPhone sale figures for November this year and compares those data to the figures in 2017 and 2016 to see how well the iPhone XS, XS Max, and XR have been sold.

Co-founder and partner of CIRP, John Lowitz, noted that it is a bit tricky to compare the sale figures as Apple has already changed its release strategy in the past couple of years.

To illustrate, while in last year, Apple released the duo iPhone 8 and iPhone 8 Plus then a month later, the iPhone X was launched. However, this year, Apple opted for a new launch strategy with the more expensive iPhone XS and XS Max coming to the public earlier than the more affordable iPhone XR.

As shown by the report, the iPhone XR occupied 32 percent of the total iPhone sale figure which was lower than the iPhone 8 and 8 Plus at 39 percent but better than the last year’s iPhone X with 30 percent.

Interestingly, the research of CIRP reveals that more Android users were switching to iPhone during the holiday quarter.

According to the data, 82 percent of the total iPhone buyers upgraded from their old iPhone devices while 16 percent of them switched from iPhone phones. Before the iPhone X was launched, and after iPhone 8 and iPhone 8 Plus were available, 87 percent upgraded their iPhone devices while 12 percent of them changed their mind and switched to iPhone.

It worths noting that this study of CIRP was based on 165 customers in the US who bought the iPhone XR within 30 days after the phone was available.