Apple Has Two Best-Selling Phones In Q3 2020; Xiaomi & Samsung Dominates Top 10
Karamchand Rameshwar - Nov 12, 2020
While Xiaomi, Samsung, and Apple dominate the list of top-selling smartphones in Q2 2020, the best-selling phone is surprisingly a high-end model.
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Apple still can't beat Samsung in total smartphone sales. However, Apple's iPhone still topped the list of best-selling smartphones in Q3 / 2020, according to statistics from Canalys. The aforementioned phone is the iPhone 11,which was a hit shortly after going on sale in May 2019. It became the best-selling smartphone globally in June, and the latest data shows that the iPhone 11 still retains its crown in Q3 / 2020.
Apple sold 16 million iPhone 11 units between July and September. Apple achieved this number while the Covid-19 epidemic was still ongoing. The global economy is also affected, and users tend to choose more affordable devices.

Now, Apple has launched the successor to the iPhone 11, the iPhone 12. It also means that the iPhone 11 will soon lose its No. 1 title, and the iPhone 12 could be the one to take that place.
The second best-selling smartphone on Canalys's list is still an iPhone and it is the iPhone SE 2020. Shortly after launch, Apple shipped more than 10 million units in Q3 / 2020.

According to Canalys, iPhone SE buyers are mainly those who upgrade from old iPhone models, such as iPhone 6 or iPhone 7. Besides, there are also a large number of buyers switching from Android devices.
iPhone SE 2020 also has an unofficial successor, which is the iPhone 12 mini that Apple just launched. Therefore, the iPhone 12 mini also promises to replace the current position of the iPhone SE 2020.

Samsung occupies the 3rd, 4th and 5th positions in Canalys's best-selling smartphone list in Q3 / 2020. Those are the affordable Galaxy A21s, Galaxy A11, and Galaxy A51. The Galaxy A31 and Galaxy A01 Core models are also on this list, ranked at the 8th and 10th.
Samsung's high-end smartphones are not on Canalys's list. That is also the expected result, when the sales report of the Galaxy S20 series and Note20 series have not met expectations.
Meanwhile, Samsung's affordable mid-range smartphone line has surpassed expectations. That shows the general trend of the global smartphone market in recent times, which is the affordable price.

Interestingly, there are only 3 smartphone brands on Canalys's list, Apple, Samsung, and Xiaomi. The Chinese phone company contributes 3 names in this list, which are Redmi Note 9, Redmi 9, and Redmi 9A, placed at 6th, 7th, and 9th respectively.
Xiaomi is still known for its best-selling affordable smartphones in the market, so these results should come as no surprise. However, in the past quarter, Xiaomi especially benefited when rival Huawei left potential markets such as India and Europe open.
The name missing from this list is Huawei. In the past, Huawei also contributed a few of its low-cost smartphones to the top 10. But with sanctions from the US, Huawei smartphones cannot be sold in markets outside of China, due to the lack of Google apps and services.
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