App Store's Christmas Sales Reached Record High, Far Ahead Of Google's Play Store

According to Sensor Tower’s latest statistics, Apple's App Store has had a record of Christmas day. Accordingly, users spent all $ 193 million through the App Store on Christmas this year, an increase of about 16% compared to 2018.

In total, consumers around the globe spent $ 277 million on Google's Play Store and App Store this Christmas, up 11.3% over the previous year. Apple's App Store alone accounts for 70% of this market and it goes far beyond Google's Play Store.

Much of this money goes into game services, generating 76% of revenue for both app stores and an increase of about 8% over the same period last year. Tencent's PUBG Mobile title leads the revenue with more than $ 8.5 million, which is more than quadrupled compared to the $ 1.6 million that players spent on Christmas 2018.

“The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 percent of revenue across both stores and grew about 8 percent Y/Y from $195 million. PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 percent from the $1.6 million players spent in the game on Christmas 2018.”

Besides, entertainment applications such as Disney + or Tinder also account for the majority of total spending in the remaining categories. Chrismas Day is always one of the biggest days for Apple’s App Store thanks to users getting gift cards and new smartphones. It seems like Sensor Tower’s estimates could be a bit lower than historical data from Apple. For holiday season of 2018, Apple claimed that its App Store spending reached $1.22 billion between New Year’s Eve and Christmas Eve. The company hasn’t announced the official figure on Apple Store spending for the holiday season last year.