YouTube Ads Use AR Technology, Allowing You To Try On Lipstick

Anil - Oct 15, 2019


YouTube Ads Use AR Technology, Allowing You To Try On Lipstick

More conveniently, they can directly purchase a product through the all-in-one YouTube app.

Earlier this year, YouTube started testing an AR-powered feature called Beauty Try-On but it was rolled out selectively. Thankfully, YouTube has just expanded its availability to other users. With the help of the new feature, users can easily “try on” any lipstick color through digital tools. As part of that, users can take a lot of advantages from the Masthead and TrueView Discovery ads displayed on YouTube app on both Android and iOS devices.

Dims
Now, Beauty Try-On is available to everybody.

In a word, Masthead ads are YouTube videos that will auto-play when you open the mobile app for the first time. Along with a usual list of recommendations within the interface, the Masthead ad will sit at the header of the page. Meanwhile, TrueView Discovery ads will appear at the top of the search bar beyond other search results as well as in the “Up next” section when you tap through to a video. To let users notify them as advertisements, both two types will carry the yellow “AD” labels.

Dims
You can directly purchase your beloved lipstick on YouTube.

Once users choose to use the tool, YouTube’s interface will be split into two halves: one plays the video while the other will use the camera to detect your appearance and apply AR filters. From that, it’s so much easier for users to check out any shade of lipstick they want in a timely manner. More conveniently, they can directly purchase a product through the all-in-one YouTube app. All of these won't cost users as much time as they did have to spend.

YouTube is witnessing the fast-growing demand in beauty and fashion. Needless to say, stiff competitions between YouTube and other rivals in applying the AR technology have already been heated up, especially Instagram. Aside from new AR tools, the company also introduced a special homepage for fashion lovers.

Next Story

Read more

This Robot Can Grow, Twist, And Turn As Needed

Features- Nov 11, 2019

This Robot Can Grow, Twist, And Turn As Needed

While possessing flexibility, the robot does not sacrifice its rigidness as it can work with heavy loads

Unsinkable Ships Are Now Possible, Thanks To These New Metals

Features- Nov 11, 2019

Unsinkable Ships Are Now Possible, Thanks To These New Metals

These metals can repel water so well that it can stay afloat no matter how much it is damaged or how hard you try to push it down

How To Reset AirPods Pro And AirPods

How To- Nov 11, 2019

How To Reset AirPods Pro And AirPods

Sometimes, you will find yourself unable to reset the device by just holding down the button. In this case, we have another method you can follow.

Millions Of Ants Trapped Inside A Soviet Nuclear Bunker Still Survived

Features- Nov 12, 2019

Millions Of Ants Trapped Inside A Soviet Nuclear Bunker Still Survived

In the early 2010s, some volunteers started visiting these bunkers to monitor the bat population in winter and what they found were millions of wood ants.

Facebook Allows You To Shut Down Annoying Alerts

ICT News- Nov 12, 2019

Facebook Allows You To Shut Down Annoying Alerts

This will make Facebook users feel better when they don't have to keep an eye on distracting notifications.

Twitter Uses Emojis To Help Avoid Mindless Re-Tweeting

ICT News- Nov 11, 2019

Twitter Uses Emojis To Help Avoid Mindless Re-Tweeting

This is expected to lead to considered debates, rather than endless wars on Twitter.