Xiaomi: Up To 500 Mi Stores Are Opened In Rural India At A Time

On October 29, 2018, Xiaomi has opened up to 500 Mi Stores in a series of rural cities in India. With the huge number of stores, the Chinese smartphone maker is showing its great potentials in ruling the Indian phone market.

Manu Kumar Jain, the head of Xiaomi in India made an announcement of the rollout of Mi Stores in rural areas. The places chosen to open these stores are tier-IV and tier-V towns. It’s worth saying that it is a scale of Xiaomi’s operation. The firm confirmed there have been 500 new Mi Stores available in the whole of India.

According to Jain, Xiaomi realizes that, in rural areas, there has been a lack of dedicated stores supplying almost all of the smartphone brands in the present market. Such places, like villages or towns, often have only one store selling phones as well as other products. That’s why Xiaomi has made an effort to find out the differences between the needs of rural users and those of urban ones.

At these 500 new-opened Mi Stores, users can see and buy all models from Xiaomi at the low price as always. This aims to improve the experience of its users in rural areas which will be allegedly similar to that in metros.

Coming to one of these stores, users won’t look for any products from other manufacturers, but Xiaomi ones including smartphones, accessories, backpacks, and Mi suitcases. Additionally, there is a dedicated wall to display its Mi LED TVs.

The firm also brings a chance to own a Mi Store for those in need. To do that, they just need to follow the steps of registration on the Xiaomi’s official website.

At this time, the firm has become the most prominent smartphone maker in the online market in India. It occupies approximately 50% market share. Xiaomi also reveals that its market share in offline will reach 40 times more. During the Quarter 3 2018, the firm’s offline market share gained 20.6%.

In addition to new 500 Mi Stores in rural areas, Xiaomi has also had 50 Mi Home stores located in tier-I and tier-II cities as well as in metros. Among these Mi Home stores, there are 5 flagship stores which are the first Xiaomi ones to sell its products unavailable in India like washing machines or scooters.