Paytm To Launch Its Own Mini App Store To Rival Google's Play Store

Paytm has upped its game with Google with its own Android mini app store for the Indian market.

The apps there aren’t full-fledged apps like the ones on Google Play Store but rather web apps that behave like native apps. According to Paytm, these applications will help users save memory and data.

Users have the choice to make payment via Paytm Payments Bank, UPI, and Paytm Wallet at a 0% fee, which is a huge incentive for developers. However, if payments are made with debit, credit cards, or net banking, there is a 2% charge applied to the purchase.

Paytm’s mini app store might be its retaliation to Google’s removal of its app for violating the platform’s gambling policies.

The payment company isn’t the only one that is displeased with Google’s guidelines. Swiggy and Zomato are not happy with them too as they have stopped their sports-based cashback, which is quite common during the Indian Premier League.

The launch of the mini app store is expected to be welcomed by local developers. To pull in developers, Paytm said the apps could be set up using JavaScript and HTML It also claimed the integration can be completed within two weeks by two developers.

This policy might become popular among local businesses as most of them don’t want to spend too much on apps and give Google its 30% cut.

There are more than 300 mini apps on the platform at the time of its launch, with popular brands like Decathlon, Rapido, NetMeds, and Domino’s.

On October 8, Paytm will hold a conference to better explain how their alternative to Google’s Play Store works. Before Paytm launching its own app store, Google dominates the Indian app market as most users in the country own an Android phone.

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