PayTM Launches Made-In-India App Store To Rival Google Play Store

A few weeks ago, Google Play Store decided to remove one of India’s most popular apps, PayTM, saying that it wasn’t following the app store’s policies.

In a few hours, the app cam back online. However, PayTM has actually launched a made-in-India app store to rival Google Play Store.

According to PayTM, the reason why the new app store is called a “mini” app store is that it supports mini-apps. The difference between mini-apps and conventional apps is that with conventional apps, you have to download to use them. Meanwhile, mini-apps doesn’t require you to install the apps on your smartphone since they use a browser-like interface.

PayTM has come up with a platform allowing small developers to upload low-cost mini-apps that use Javascript and HTML5. PayTM also offers free PayTM Payments Bank account and UPI transactions with only a 2% fee for credit cards transaction.

As of now, the Mini App Store has already had more than 300 apps, some are from major players including Ola, Decathlon, Domino’s Pizza, Park+, Netmeds, and many more. There is also a dashboard where developers can view and access analytics, marketing tools, and payment collection. The app had been on beta during September and has had over 12 million visits.

Founder and CEO of PayTM, Vijay Shekhar Sharma is proud that the company can launch something that offers every Indian app developer an opportunity. And for PayTM users, the app will bring a seamless experience that doesn’t need any separate download.

>>> Paytm Pulled From Play Store, Founder Thinks Google Is Trying To Promote Google Pay