Paytm Changes Its Gaming Platform To 'FirstGames'
Anil - Jun 18, 2019
Paytm has rebranded its GamePind as FirtGames.
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Paytm and an Alibaba-owned company - AGTech Holdings Ltd, have joined hand to create a gaming platform, dubbed "Gamepind", since February 2018. The platform, which is considered as an entertainment place for Indian users to enjoy games and quizzes, now is going to change its name into FirstGames. The platform brings several dedicated features to users, including winning Paytm cash, physical goods, flight tickets, movie tickets and more.
According to some prestigious sources, AGTech Media is owning 45% in the joint venture, and the Indian company is holding the rest. Having a closer look at the platform, we may see several varieties of games and entertainment content spreading from relaxed social games, sports games, and quizzes. You’re able to experience some offers like Pass The Bomb, Grumpy Gorilla, Zoo Run, Brick Plunge, Fly Safe, Spin The Wheel, Jungle Adventure, and so many interesting others. FirstGames also launches a lot of quizzing contests: Physical Goods Quizzes, Tollywood Quiz, GK Quiz, Cricket Quiz, Easy Win, 10/10, The Ultimate Trivia Quiz, etc…
The Economic Time Report said Gamepind is recording a run rate of Rs 20 crore per month, in term of GMV – Gross Merchandise Volume.
Gamepind was later shut down after entering the digital gaming market under Paytm Games to be a service aggregated for mobile phone operators. The report from The Economic Times disclosed that Paytm doesn’t only want to keep thing stay the same but also looking for about $30 million to expand the service in both game variety and player base.
One year after its official launch, Gamepind has gathered 10 million active users and seen a 20% growth rate month over month. In India, other fintech companies are also launching their own gaming platforms. Flipkart is said to have a joint venture with a game startup. Meanwhile, Google Pay allows users to benefit cashback by playing in-app games.
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