Netflix To Crack Down On Password Sharing, For Real This Time

As the largest streaming platform in the world, Netflix has to live with password sharing. In 2016, Reed Hastings – its CEO, said the practice was something they had to live with. However, it appears that after four years, the company has had a change of heart.

Some Netflix users started seeing a prompt last Thursday saying that they would have to have their own accounts if they didn’t live with the owner of the one they were using:

According to Netflix, this is all part of a test. Hundreds of others like it are conducted every year and some of them turn into new features. In a statement, the company said that the test was to ensure people using Netflix were authorized to do so.

Here is what stated in the site’s Terms of Use about password sharing:

This is the first time Netflix showed real effort in cracking down password sharing. If the test goes the way it wants, thousands of users would have to start their own accounts instead of sharing one with their family and friends.

It’s worth pointing out that the test seems to want to nudge people into having separate accounts rather than scaring them into doing so.

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