Indian Users Spent 5.5 Billion Hours On TikTok In 2019

It’s an undeniable truth that TikTok is one of the most popular social in India. But that popularity has recently been translated into numbers in a report from App Annie.

Accordingly, in 2019, Indians spent around 5.5 billion hours on TikTok, which equals to 627,000 years, or 6,000 centuries. The report said that this is six times the number of hours spent on the platform in 2018, which was 900 million hours. If the country continues to use TikTok at this rate, it will likely set a new record this year.

The Chinese musical app even had a higher growth rate than Facebook. In detail, by December 2019, TikTok had 81 million monthly active users, 90% higher than the previous year. Apart from China, India is the largest market for this app.

Regarding Facebook, the world-leading social app had 25.5 billion use hours in 2019, 15% higher than the previous year. There was also a 15% rise in the number of monthly active users by December 2019, obtaining 224 million users. Facebook-owned photo-sharing platform Instagram had an even higher rate of monthly active users. With a 40% increase, the app had 137 million users on Android as of December.

While TikTok is still not as successful as Facebook, the app is catching up quickly. For example, in September 2017, ByteDance launched the app in India but Facebook entered the country in 2006. According to Sensor tower, last year, TikTok had 323 million downloads on Android and iOS, which doubled the number of downloads Facebook got at the same time on both operating systems.

As of December 2019, the amount of time Indians spent on TikTok was higher than the total time spent by the next 11 countries. More and more people are being drawn to the app, more than the other social platforms out there. App Annie’s Senior Market Insights Manager Lexi Sydow believes that with this Chinese app, the line between entertainment and social platform is being blurred.

>>> TikTok Sued For Collecting And Exposing Children's Personal Data