Following TikTok Ban, The Company Is Still Positive, Hoping For Favorable Response
Harin - Apr 19, 2019
TikTok said a content moderation team is actively working to prevent the app's misuse. The company considers the ongoing situation a temporary ban.
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Despite a temporary ban, the TikTok community in India is still very much active. According to a company executive, the company is depending on technology as well as a content moderation team to prevent the app from being misused.
The short video-sharing app from China which now has more than 120 million monthly active Indian users is facing backlash for encouraging pornographic content and putting children safety in danger.
After the government requested Google and Apple to remove the app, TikTok was taken down from both platforms.
TikTok India Strategy and Entertainment Lead, Sumedhas Rajgopal, said:
The company said it was taking measures to prevent inappropriate content from being spread like using manual content screening and using technology.
Rajgopal claimed:
TikTok, which was created by Chinese company ByteDance, has seen dramatic growth in terms of numbers of users for the last three years. TikTok is said to be available in 75 languages and more than 150 markets.
But 2019 has been a rocky year for the company. At the beginning of the year, the platform’s operators agreed to pay a settlement of $5.7 to the US Federal Trade Commission for allegations on collecting children’s personal information illegally.
While calling for a TikTok ban in India, the Madras High Court advised that countries like Bangladesh and Indonesia should impose similar bans.
Speaking about the fears of the government that the platform could be a haven for sexual predators, Rajgopal said that numerous video creators have discovered their talent through the platform and even celebrities are using it to communicate with their fans.
He said:
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