Companies Officially Allowed To Display Their Sex Toy at CES Next Year

After canceling an award received by a sex toy for women at the Consumer Electronics Show earlier this year, the Consumer Technology Association’s viewpoint about sex technology has eased a lot. According to CNN Business, the association has given official consent to sex toys and grants companies specialized in sex tech an opportunity to show their achievements at the CES next year.

This approval is the result of the accusations of gender bias and sexism against the association after its disputable decision to cancel the award of innovation given to a sex toy designed by Lora DiCarlo. As stated by the association, the cancel of this award was based on the fact that the sex toy wasn’t suitable for any existing categories and entries that CTA deems to be profane, indecent, obscene, immoral or not complied with keeping its image won't be qualified.

However, in May, the association finally changed their minds, giving the award back to its owner, Lora DiCarlo.

In CNN Business report, the senior vice president of marketing at CTA, Jean Foster, stated that:

With this new policy, sex technology will be able to participate in the category of Wellness and Health at next year’s CES held in Las Vegas. To compete with others, the products have to be emerging or new tech. This policy will experience a one-year trial, which, according to the CTA, is a common protocol that a new policy must go through.

CTA’s executive vice president, Karen Chupka, stated that: