Realme Reaches 4 Million Users In Its Outstanding First Year Of Operation

Rishu Mayadev - Jan 03, 2019

Realme, former Oppos' sub-brand, has just hit 4 million users marking its first successful year of it entering the Indian market.

Realme, the former subsidiary of Oppo, seems to have accomplished an impressive debut in 2018 as it released inexpensive but efficient smartphones. Recently, Realme has achieved a new milestone in their first year of entering the market.

Realme was first founded in 2010 as “OPPO Real”. It used to be Oppo’s subsidiary until it separated and became an independent brand in 2018. Sky Li, the former vice president of Oppo and founder of Realme stated that in the future the brand will focus on producing high-quality smartphones that combine affordable technology and stylish design. Realme’s first product, the Realme 1 smartphone was a huge success, selling over 400000 units in the first 30 days just on Amazon India.

As stated by a tweet from the official account of Realme, the company has reached 4 million users. It’s even more remarkable considering that their distribution system has been mostly limited to South East Asia and India.

The fact that Realme achieved 4 million users indicates that the brand may have surpassed major opponents such as the Taiwanese firm HTC, who reportedly only produced approximately less than 2 million units in 2018. This means that the production volume of Oppo’s former subsidiary may be twice as much.

About a month earlier, Realme was ranked third overall in sales during the Diwali holiday season in India by the Counterpoint Research, which means that the company surpassed huge players like Huawei, OnePlus, LG and others during the same period.

Although Counterpoint Research’s figures indicate that Realme had practically no offline sales during that period, the brand has fortunately revealed its plan to deliver offline sales in 150 cities of India by the end of 2019.

Previously, Realme has also declared their aim to expand to other countries in Asia, along with Africa and the Middle East. If the brand can preserve their momentum and also offer offline sales, they can achieve even more impressive figures in 2019.