LG's Rollable Smartphone Is Reportedly In Works, Might Launch Early Next Year

Karamchand Rameshwar - Jul 04, 2020

LG's Rollable Smartphone Is Reportedly In Works, Might Launch Early Next Year

LG has reportedly been working on a rollable smartphone despite the declining market share and profit of the mobile business over the last few years.

While smartphone companies like Samsung and Huawei pursuing the foldable design on their future smartphones, LG appears to choose a completely different approach.

Specifically, South Korean media cited internal sources from LG, saying that the company is now planning to launch a rollable smartphone in early 2021. Named Project B, this project is currently in the production of prototypes at LG factories located in China.

Lg Rollable Smartphone
3D renders by LetsgoDigital based on LG patents. Credit: LetsGoDigital

Normally, products that are commercialized before being launched will have to go through 3 to 4 testing phases. For each phase, smartphone manufacturers will 'release' around 1,000 to 2,000 prototypes.

Similar to the rollable TVs introduced by LG in the last few years, its rollable smartphones have the ability to roll in / out as needed. In order to do this, LG will have to use a flexible OLED display, which can be bent into any shape. Currently, China's leading display manufacturer BOE is working with LG to develop the aforementioned screen.

It is known that manufacturing rollable screens is no more difficult than the production of folding screens. However, LG will have to plan on how to place components such as batteries, cameras ... to suit this brand new screen design. Besides, the price as well as the durability of this new type of smartphone is also a problem that many users are concerned about.

Lg Rollable Smartphone 2
This rollable smartphone has the ability to scroll in / out freely.

As of now, LG's smartphone business is in quite a tragic situation. The company’s market share continues to decline, while its revenue report shows that its mobile business has suffered losses for 20 consecutive quarters.

Which design do you prefer, folding screen or rollable screen?

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