Apple May Announce The iPhone 12 On October 13, Here's Why

Dhir Acharya - Sep 16, 2020

During the Time Flies even last night, Apple didn't unveil the iPhone 12 models, which must have disappointed many. So when will the phones come out?

We were waiting months to the Time Flies event last night with the hope to see the iPhone 12 lineup, but just days before the event, we learned that Apple wouldn’t announce the new iPhones at this event. Instead, the firm announced new iPads, the Apple Watch SE, and a new Apple Watch.

It remains unclear when the company will announce the iPhone 12 lineup, probably including a standard iPhone 12, iPhone 12 Pro, iPhone 12 Max, and iPhone 12 Pro Max. According to CNET, however, the smartphones may be unveiled on October 13 or October 14.

Though the official news about the lack of an iPhone in the event, there were rumors around a delay weeks before. The outbreak of the coronavirus forced suppliers in China into a temporary shutdown or limited production. This affected Apple’s inventory for September and the sales as well. Besides, the tech giant closed its retail stores across the US to prevent the coronavirus from spreading.

Apple often holds its September events in the middle of the month, which means when pushing a few weeks, it will end up in October. Now that the Time Flies event is complete, it’s safe to say that Apple will not host two events in the same month.

Still, there are a few reasons why the next event will likely fall in mid-October. According to Nikkei Asian Review, a Japanese financial news outlet, Apple is starting to make 5G iPhones from mid-September, which means we will see the new iPhones soon. The company will also want to prepare enough devices for Black Friday and the holiday season. Last but not least, it’s best to pick a date that doesn’t overlap with bigger news. As the US election will take place in November 3, the news will start to heat up in the last two weeks of October.

That means we have the first two weeks of the month. Furthermore, Apple usually holds events on Tuesday or Wednesday, the iPhone 12 event may fall on October 6, 7, 13, or 14. That leaves us with October 3 and October 4 as the most potential dates.

Let’s wait and see if this guess turns out true.