YouTube’s /Fashion Will Offer Viewers Original Content And Curated Videos

Google-owned YouTube seems to be more into fashion than ever before. The video-sharing platform has freshly made public /Fashion aka “slash fashion” on Sep. 5 this year. As said, the brand-new destination would feature professionals, publishers, luxury fashion brands, and creators working in the fashion industry. 

According to statista.com, fashion and beauty videos generated more than 169 billion views last year alone on YouTube. In the meantime, the number of beauty channels has increased by six times within a four-year period from 2014. Combinedly, this sort of content has billions of viewers within the platform.

/Fashion aims to become an “ultimate destination for style content on YouTube.” As for that, collaboration with the industry’s biggest names, as well as the most popular subjects, will soon be promoted. Among a variety of mentioned contents, there’re attention-grabbing titles such as live streams from the runway, behind-the-scenes video, and more inside looks into the fashion businesses.

Since creators have long been the “heartbeat” of the platform, it has highlighted the “Beauty Today” section on /Fashion where viewers can get accessed to content from gurus like Camila Coelho, Jenn Im, or Jackie Aina. 

However, one of the most newsworthy points lies in the collaborations between well-known brands and established creators. It’s absolutely thrilling to see Louis Vuitton teaming up with Emma Chamberlain and Dior partnering with Wengie to create fabulous fashion content.

YouTube will have news from the runway and behind-the-scenes videos. The latest collections of big names including Ralph Lauren and Michael Kors and the industry’s insights will be featured within “Stories of Style” section. 

Also, YouTube said it would bring new voices across the industry to the platform.