To Compete With Intel And Nvidia, AMD Showed The Tiniest Chips At CES 2019

On January 09^th, AMD revealed its latest graphics processor and computer chip that is more power efficient and smaller than previous generation products. Along with the development of these products, the company has aimed to compete with big rivals like Nvidia Corp and Intel Corp.

Lisa Su as AMD's President and CEO at CES 2019

At the Consumer Electronics Show (CES) held in Las Vegas this year, Lisa Su, AMD’s Chief Executive Officer, made a speech to introduce 3^rd-gen Ryzen CPU chips which are developed for desktops.

The new generation chips are expected to come to the market in the middle of 2019 and beat Intel processors for PCs.

In addition, AMD has had a plan to ship Radeon VII, its next-generation graphics chips on February 7^th and new EPYC server chips in the middle of this year. Of which, Radeon VII promises to defeat gaming chips manufactured by Nvidia. The AMD’s CEO said.

As for the manufacturing technology, AMD leveraged the latest 7nm manufacturing tech to create these three chips with more transistors which are put into smaller chips. Besides, the performance of PCs at lower power will be significantly improved.

In 2018, the semiconductor company stated that it wouldn’t keep developing modern manufacturing techniques by itself and would choose companies like Taiwan Semiconductor Manufacturing Co. Ltd as its suppliers. According to analysts, TSMC is the one to make 7nm chips for iPhone.

Two new kinds of AMD’s chips, including Ryzen CPU chips and EPYC server chips, rely on the architecture of Zen 2 which is evaluated more advanced than Zen chips rolled out 2 years ago. This brings the company to the new level, making it more impressive than Intel with regards to chip performance. These comparisons have been confirmed by some tech websites.

Back to AMD’s big rival, Intel, the company has delayed the production of 10nm chips; as a result, AMD will gain more market share. Intel has planned to ship 10nm chips for PCs at the end of this year and 10nm chips for servers in 2020.

At CES 2019, Su unveiled that the Ryzen II could save 30% less power than Core i9 CPU chips made by Intel.

Before Intel lost its position for Taiwan Semiconductor, the company has been always the biggest manufacturer in the world in terms of computing chips for data centers and PCs, as well as the one to produce the smallest chips.

According to an announcement by Su, Google has been cooperating with AMD to bring Radeon graphics chips to Project Stream, a service to stream video games which Alphabet Inc’s company announced in recent times.

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