Snapchat Is Setting Up A Mumbai Office Thanks To Fast Growth In India
Chitanis - Oct 04, 2019
The very first Snapchat office in India will be located in Mumbai in order to support business development.
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Snapchat is becoming more popular than ever amongst the Indian youngster community. The number of daily active users in the country has grown to 40% from the same period last year. Thanks to that, the very first company's office in India will take place in Mumbai in an attempt to support business development.
Jared Grusd, the Snap Chief Strategy Officer, claimed that the Indian branch will concentrate on developing different strategic partnerships. It will help to create an engaged community of users and creators along with service to local advertisers. According to Grusd, the company has seen skyrocketing growth in the country during a one-year period, from Q2 2018 to Q2 2019. As reported by Snap, there are approximately 203 million Snapchat users every day on average. Snapchat is the successful production of Snap. It allows people to share different content in images that only last for a day.
The company had appointed the very first Indian-based employee named Durgesh Kaushik earlier this year. Durgesh Kaushik is one part of Snapchat’s global team after being assigned to be the Head of Market Development.
This year, it is said that Snapchat will get 5 more languages. Later this year, 4 Indian languages have already come to this photo-messaging app to support local Snapchatters. Furthermore, to engage with the local creator community, the app had hosted the very first ‘Creator Summit’ last month in Mumbai.
In India, the Snapchat creator has cooperated with several popular brands such as Cadbury, OnePlus, Pepsi, etc. Thanks to the launch of Snapkit with support from Gaana.com and JioSaavn, users can post and share music content more easily.
According to Grusd, Snap is different from other social media platforms while tending to provide a medium for interaction among close friends.