Smartphone Users Are Willing To Pay 20% More For 5G Services

Nowadays, the demand for 5G services is rising by quite a quick speed. Especially, smartphone users in specific are ready to pay as much as 20% more for premium 5G services. Significantly, 50% of early adopters can pay up to 32% more, according to an Ericsson study last Tuesday.

The overwhelming demand for 5G

In a “ConsumerLab” report, Ericsson said that by 2025, 20% of the data usage from smartphone users can hit over 200GB monthly by using a device with 5G. On a global scale, in 2018, an average smartphone user would use 5.6GB of data monthly. This number would rise to 21GB in 2024, a four-time increase from the stats today.

Additionally, the research revealed the main reason for consumers to demand 5G more and more. Unsurprisingly, it was due to network congestion in megacities. In fact, in big cities, six out of ten smartphone users face network issues from crowded areas. At the same time, respondents from the study also anticipate home broadband choices to come along with the launch of 5G.

Rising demand for video viewing with AR and VR

The report also estimated the overall video viewing time for smartphone users to increase via mobiles or portable screens while away from home. From 6.5 hours, it would rise to nine hours per week. Of which, Virtual Reality (VR) and Augmented Reality would take up to an hour by 2025.

After hearing from consumers, Jasmeet Singh Sethi, the head of ConsumerLab in Ericsson Research shared that consumers don’t believe in smartphones to solely solve the problems regarding 5G. Globally, half of consumers believe in the existence of smartphones by 2025. However, there are people who believe that everyone would be wearing AR glasses six years from now.

This study from Ericsson ConsumerLab includes a total of 35,000 interviews. It features featuring smartphone users from 15 to 69 years old, in 22 different nations including India. Also, their views are representative of a billion people, according to Ericsson.