Mark Zuckerberg Appears In A Fake Video On Facebook-Owned Instagram

Aadhya Khatri - Jun 12, 2019, 1:24 pm IST


Recently, a fake video of Mark Zuckerberg surfaced on Instagram, showing how deep fake technology can be used to make sharable phony content

Recently, a fake video of Mark Zuckerberg surfaced on Instagram, showing how deep fake technology can be used to make sharable phony content.

The video was the creation of Daniel Howe, Bill Posters, and Canny, an advertising firm. It is believed that the video is part of the Spectre exhibit for the Sheffield Doc Fest, an UK-based documentary festival.

Here is what fake Mark Zuckerberg said in the video that was doctored to look exactly like a piece of news:

"Imagine this for a second. One man with total control of billions of people's stolen data. All their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future."

We can spot certain features proving that the video was fake, two of them are the way Zuckerberg’s mouth moved and his voice. It is evident that with AI, words can be put in anyone mouth, as shown here:

Here is what an Instagram representative said about the video:

"We will treat this information the same way we treat all misinformation on Instagram. If third-party fact-checkers mark it as false, we will filter it from Instagram's recommendation surfaces like Explore and hashtag pages."

Last month, a doctored video featuring Nancy Pelosi, speaker of the United States House of Representatives was shared on YouTube, Twitter, and Facebook. This incident demonstrated how technology could be exploited for malicious purposes. Over the past few years, people have been taken advantage of deepfakes to put a person head to another person’s body for pornographic, with targets are celebrities.

Last year, BuzzFeed, Jordan Peele, a director and comedian, and Monkeypaw Production did a fake video of Barack Obama insulting the current president of the United States Donald Trump, highlighting the risk of deepfake technology.

According to Omer Ben-Ami, co-founder of Canny AI, it was an evolution of the digital world and changed forever the way we tell and share stories.

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