Google Creates Its Own Game Studio, Led By Former Executive Of EA And Ubisoft

In the event of launching Stadia cloud gaming platform on 19 March, Google also introduced a brand new game studio of its own. By this move, Google has officially entered the gaming industry worth $ 140 billion.

Stadia Games and Entertainment is a first-party game studio, which will develop exclusive titles for Google's Stadia platform. However, the company has yet to disclose much information about this Studio, as well as which games are coming soon.

However, Stadia Games and Entertainment will be led by Ms. Jade Raymond, a longtime executive at EA and Ubisoft. Ms. Raymond has a lot of experience in game development and publishment, so it is hopeful that upcoming games from Google's own game studio will be at a high quality.

Establishing a private studio is a very smart decision for Google. Because any game platform wants to develop, it is necessary to have attractive games, and especially to be exclusive. The success of the Sony PlayStation 4 with attractive exclusive titles like God of Wars is the prime example.

To recall, Google has just unveiled its long-expected cloud gaming service named Stadia at GDC (Game Developers Conference) in San Francisco on March 19. Previously, Google used to fail in initial work named Project Stream at that time to compete with current console giants such as Microsoft, Sony and even Twitch live streaming site.

But Stadia is a game-changer. According to Phil Harrison, Microsoft and Sony’s former executive who broke down the vision of Google, this vertically integrated gaming platform is expected to consolidate the whole gaming process from hosting and development to advertising and distribution. The final target is to combine two modern gaming industry’s pillars including fan-collected giants visiting Youtube to play games such as League of Legends, Apex Legends, and Fortnite or stream and game developers creating immersive digital worlds.

Stadia will not only combine many different gaming market fields but also completely replace the role of PCs and gaming consoles. The gaming service will simply run on Google Chrome using laptops, tablets, TVs, desktops, and smartphones. Stadia is expected to come in a bundle with a standalone controller, which is much cheaper than current popular consoles with a price of $400.
The announcement of Stadia has shown us the “future of gaming”. But, the presentation made various sweeping promises when skipping more important details.

So far, Google has not announced an official launch date for Stadia. However, it reveals that the platform will be available in Canada, the U.K, Europe and the U.S this year.